Category Archives: POS displays

BKS presents locking systems in specialized trade with Deinzer

The Gretsch-Unitas Group manufactures mechanical and electronic locking cylinders, locks and locking systems under the brand name BKS. For the presentation of its systems in specialist shops, BKS GmbH relies on an individual sales solution from Deinzer.

The three letters BKS should be familiar to most people, at the latest when you look at your bunch of keys. Because for over 100 years BKS has stood for locking systems (locking cylinders) made in Germany. But locking cylinders and locks are no longer the only things BKS stands for. The product range now includes both mechanical and electronic systems and covers the entire door technology, such as door fittings, door closers, door locks and much more.

The wide range of technically highly complex systems requires a presentation in the specialized trade that is all the more simple and attention-grabbing. Deinzer has taken on this challenging task of presenting products in need of explanation in an intuitive and easily understandable way with a unique solution. By means of a modular system with exchangeable sample boards, the specialized dealer is able to present the product variety in a variable and professional way.

Depending on the location and area, the BKS systems are presented in an attractive shop-in-shop concept that can be customized in a few easy steps without changing the “look & feel” of the brand. The customer appeal is always maintained by means of certain emotionalization components, no matter which locking system or product is the main focus of sales in the retail trade.

The modular shop-in-shop solution was designed and manufactured entirely in-house at Deinzer, so that the development process was able to rule out any external impasses with regard to deadlines and availability of third parties.

Come to EuroShop 2020

Come and visit us!

Since Sunday the EuroShop is in full swing and if you have not visited us already, here are some impressions of our stand for you. Until Thursday (20.02.) you can visit us daily until 18 o’clock in hall 1 (stand A76). We are looking forward to seeing you!

P.S. Yes, you may then also try your luck at our automatic gripping machine. That’s a promise.

Display Superstar 2020 (1st Place)

REWE fundraising campaign for animal shelters!

With REWE pet owners and animal lovers can support animal shelters with donations of pet food. REWE sets up collection points in its stores where customers can deposit their food donations. Whether tins, bags or sacks, the robust dog kennel designed by us can withstand even heavy loads thanks to its metal body.

In this year’s “display SUPERSTAR 2020” award, the REWE display was awarded GOLD in the category: Metal!

We would like to thank the jury, our customer REWE Group and the entire Deinzer team for their outstanding performance! 

Display Superstar 2020 (2nd Place)

Excellent drinks at the POS

Whether for an after-work party or a winter barbecue, an Aperol Spritz has friends everywhere. Even at the point of sale, the cult drink from Campari exudes a fruity zest for life. Inspired by the classic ice cream van, the POS display transports the brand and the matching good mood right along with it. 

The jury of the “display SUPERSTAR 2020” award saw it the same way and awarded our display with SILVER – in the category small series! 

Many, many thanks for the recognition! Special thanks to our customer Campari Germany and our excellent Deinzer creative team.