The Gretsch-Unitas Group manufactures mechanical and electronic locking cylinders, locks and locking systems under the brand name BKS. For the presentation of its systems in specialist shops, BKS GmbH relies on an individual sales solution from Deinzer.
The three letters BKS should be familiar to most people, at the latest when you look at your bunch of keys. Because for over 100 years BKS has stood for locking systems (locking cylinders) made in Germany. But locking cylinders and locks are no longer the only things BKS stands for. The product range now includes both mechanical and electronic systems and covers the entire door technology, such as door fittings, door closers, door locks and much more.
The wide range of technically highly complex systems requires a presentation in the specialized trade that is all the more simple and attention-grabbing. Deinzer has taken on this challenging task of presenting products in need of explanation in an intuitive and easily understandable way with a unique solution. By means of a modular system with exchangeable sample boards, the specialized dealer is able to present the product variety in a variable and professional way.
Depending on the location and area, the BKS systems are presented in an attractive shop-in-shop concept that can be customized in a few easy steps without changing the “look & feel” of the brand. The customer appeal is always maintained by means of certain emotionalization components, no matter which locking system or product is the main focus of sales in the retail trade.
The modular shop-in-shop solution was designed and manufactured entirely in-house at Deinzer, so that the development process was able to rule out any external impasses with regard to deadlines and availability of third parties.